Publication Date: 
Thursday, March 20, 2014

In this Critical Opportunities presentation Michelle Mello, JD, PhD, makes the case that raising the tobacco purchasing age to 21 would aid in reducing minors' tobacco use by 50 percent, which would prevent 10 million people from becoming daily smokers and avoid 3 million premature deaths.

The Critical Opportunities initiative of the Public Health Law Research (PHLR) program of the Robert Wood Johnson Foundation presents evidence and ideas for proposed legal and policy changes that can positively impact public health challenges. This video presents these ideas and evidence, and includes the practical and political feasibility of implementing the proposed changes to laws and policies. All Critical Opportunities videos can be viewed at